The title of this work refers to a motivation disk used in network marketing. Using bread to make copies of a corporation's production, I created a ritual. Within this ritual, I enter and experience, in my own way, what I see as an alien, yet unavoidable world. By using a 'primitive art' approach I try to look at the processes that surround me, from the inside, without analyses or critique. By bringing the human scale into this sphere of cold contemporary business, I wanted to discover what makes us feel a part of our surroundings, and how we can adjust the world to suit ourselves, instead of adjusting ourselves to the world.
